Print advertisements come in all shapes and sizes and are designed with one simple goal in mind; to catch attention so as to promote the product and build brand recognition at the same time. Unlike other forms of advertising, conceptualization of print advertising needs to take into account a number of different factors such as design, lettering and so forth. Catching the eye of the public is only half the battle, holding it long enough so as to convey what you have to say is the next half and is arguably the most important part.
