Technical Optimization is only a single gear in the greater scheme of SEO, but it can be viewed as the large gear at the bottom that makes everything else go round. Selecting an SEO partner that is aware and proficient in Technical Optimization is key to a successful SEO campaign. Search engines rely on algorithms that are designed to crawl through websites looking for certain characteristics and features of a site that relate to a key word or phrase. These algorithms also account for the back end structure of a site and use it to organize and prioritize certain sections or even subpages of a site.